Through this paper, we aim to find a simple and practical way to segment customers on the
basis of their profitability, as we explain the concept of customer lifetime value (CLV) RFM …

Data Mining Market Basket Analysis Menggunakan Algoritma Hash Based Pada Sistem
Penjualan Produk Page 1 Paper Data Mining Market Basket Analysis Menggunakan Algoritma …

Passenger-paid seat selection is one of the important sources of ancillary revenue for
airlines, and machine learning-based willingness-to-pay identification is of great practicality …

Customer segmentation has a crucial impact on today's highly competitive business
environment, and it is especially affecting to organizations marketing processes. The main …

Ao longo das últimas décadas, verificou-se que o cliente, bem como as suas necessidades
e a sua satisfação, são cada vez mais o foco das empresas. Tentar satisfazer e reter os …

The increase number of births in Indonesia during the pandemic era provided opportunities
for baby equipment businesses. At the same time, online purchase transactions have also …

Business is the main activity in supporting economic development. The small business
sector is one of the most critical sectors in all countries, regardless of their economies and …

In the realm of marketing analytics, machine learning has emerged as a powerful tool for
automating tasks, refining strategies, and optimizing outcomes. This research article delves …

This research is built around applying Machine Learning technologies to the supermarket
retail sector in Sri Lanka. Two areas were identified for the study: Customer Segmentation …