Bireyin, kendisinin yönetilmesi sürecine katkısı anlamına da gelen siyasal katılım, içinde
bulunulan toplumun demokratik yapısı hakkında ipuçları vermesi bakımından oldukça …

Social customer relationship management (SCRM) is a new philosophy influencing the
relationship between customer and organization where the customer gets the opportunity to …

South Africa has witnessed a decline in youth voter turnout. Consequently, political parties
are employing marketing strategies that aim to appeal to the young voter, such as social …

İnternet, bilişim ve dijital iletişim teknolojilerindeki gelişim ve değişim her geçen gün web
teknolojisinin özelliklerini artırmaktadır. Yazılabilir web, Web 2.0, yeni medya, sosyal medya …

The development of social networks leads to new ways of marketing communication and
poses new scientific challenges. The growing importance of B2B and B2C communication …

This paper briefly presents some aspects related to the way banks may use digital and
social technologies to enhance their customer engagement and loyalty. In the first part of the …

Purpose The purpose of this paper is to understand how a company could improve public
engagement on social media (SM) analysing the case of Alento, which is a human …

Social media has changed the way businesses relate to their customers. Since the
beginning of social media, traditional methods of communicating with customers have …

As digital media proliferates, nonprofits have an incredible opportunity to expand their reach
and message, to help achieve their mission, opening the doors to more donor support …

In this digital era, anything catchy and amusing can turn into a trend or viral phenomenon
with the help of social media, reaching out and impacting a large number of people. For …