Popular opinion holds that color has specific affective meaning. Brighter, more chromatic,
and warm colors were conceptually linked to positive stimuli and darker, less chromatic, and …

While there has long been public concern over the use of artificial/synthetic food colors, it
should be remembered that food and drink products (eg, red wine) have been purposefully …

Recent research demonstrates the existence of a number of surprising associations
(otherwise known as crossmodal correspondences) between seemingly non-related …

People intuitively match basic tastes to sounds of different pitches, and the matches that they
make tend to be consistent across individuals. It is, though, not altogether clear what …

The last few years have seen an explosive growth of research interest in the crossmodal
correspondences, the sometimes surprising associations that people experience between …

Perceptual similarity is one of the most fiercely debated topics in the philosophy and
psychology of perception. The documented history of the issue spans all the way from Plato …

People make reliable and consistent matches between taste and color. However, in contrast
to other cross-modal correspondences, all of the research to date has used only taste words …

It has recently been demonstrated that the reported tastes/flavours of food/beverages can be
modulated by means of external visual and auditory stimuli such as typeface, shapes, and …

Music is a ubiquitous stimulus known to influence human affect, cognition, and behavior. In
the context of eating behavior, music has been associated with food choice, intake and …

Despite the rapid growth of research on the crossmodal correspondence between visually
presented shapes and basic tastes (eg, sweet, sour, bitter, and salty), most studies that have …