CD and digital album covers are part of the music purchase/consumption experience; yet,
very little is known about how album cover design influences people's expectations …

Colors and odors are associated; for instance, people typically match the smell of
strawberries to the color pink or red. These associations are forms of crossmodal …

Previous research shows that negative emotional charity appeals tend to be more effective
than other emotional charity appeals because they evoke sympathy. However, feelings of …

It is commonly held that yellow is happy and blue is sad, but the reason remains unclear.
Part of the problem is that researchers tend to focus on understanding why yellow is happy …

The past two decades have seen an explosion of research on cross-modal
correspondences. Broadly speaking, this term has been used to encompass associations …

The colour and other visual appearance properties of food and drink constitute a key factor
determining consumer acceptance and choice behaviour. Not only do consumers associate …

Odour-sound correspondences provide some of the most fascinating and intriguing
examples of crossmodal associations, in part, because it is unclear from where exactly they …

Multimodal approaches have been shown to be effective for many learning tasks. In this
study, we compared the effectiveness of five multimodal methods for second language (L2) …

People associate affective meaning with colour, and this may influence decisions about
colours. Hue is traditionally considered the most salient descriptor of colour and colour …

There is a growing body of literature to show that color can convey information, owing to its
emotionally meaningful associations. Most research so far has focused on negative hue …