Looks at the dominance of relationship marketing (RM) in the current marketing debate and
challenges some of the notions which appear to have grown up around the concept. In …

Different forms of interaction between firms are at the heart of a relationship and network
perspective of business-to-business markets. This paper presents a dyadic research …

The purpose of this paper is to create a conceptual model of constraints on business
relationship reactivation after bankruptcy-acquisition. Previous research has predominantly …

The current interest in'relationship marketing'raises many fundamental questions. One of
these is the need for a supplier to determine how much to invest into establishing and …

This paper set out to advance our understanding of how to improve service design and
service provider–customer relationships in business-to-business (B2B) environments …

This book offers students and practitioners alike an integrated approach to strategic
planning for companies. Marcos Fava Neves presents a new and unique perspective on this …

Purpose The purpose of this paper is to move forward the understanding of sociomaterial
and processual aspects of innovation by describing and analysing actors' disalignment …

An investigation which collected information within four countries sought to understand the
views of marketing managers in industrial markets regarding their relationships with their …

Alliance networks are recognized by both strategy researchers and practitioners as
important drivers of firm performance and network studies have become an integral part of …

Aufgrund veränderter Marktbedingungen und des daraus resultierenden Wettbewerbs-und
Innovationsdrucks gewinnt die Vernetzung für Unternehmen an Bedeutung. Insbesondere …