This research aims at developing theory about the dissolution process of business-to-
business relationships in tailored software context. Although dissolving business …

Purpose–The purpose of this paper is to consider whether successful subsidised arts
organisations are more likely to apply a relationship rather than transactional marketing …

The marriage metaphor has been used to make substantial contributions to our
understanding of buyer–seller relationships. However, there has been increasing …

The evolution of an evolutionary perspective on B2B business | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search The …

Purpose–This paper aims to discuss the important and changing role of personal networks
for transformation in Russia, and the related challenges for management. Formal institutions …

Purpose–This paper aims to incorporate material derived from four case study analyses of
industrial business-to-business relationships. Although there is a substantial amount of …

Abstract Operations Management and Supply Chain Management (OM/SCM), as a
discipline, can benefit from proper theorizing to address persistent urgings for better and …

Purpose: The objective of this study is to develop understanding of the interplay between the
perceptions of power balance, relationship value, and relationship quality between retail …

As the wide use of the network concept within and outside marketing implies, the term may
be filled with different meanings depending on the textual and disciplinary context. This is …

Abstract The study of Key Account Management (KAM) is ubiquitous in business-to-business
marketing research. Despite its importance within B2B research, however, few authors have …