Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …

Purpose–The purpose of this paper is to present a critical review of research in information
and equipment technology adoption in the construction industry. The study also aims to …

Along with the explosive growth of the phenomenon Online Social Networks (OSN),
identifying influential users in OSN has received a great deal of attention in recent years …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Identifying social influence in networks is critical to understanding how behaviors spread.
We present a method that uses in vivo randomized experimentation to identify influence and …

The diffusion of new technologies is often mediated by spatial and socioeconomic factors.
This article empirically examines the diffusion of an important renewable energy technology …

Social media are fundamentally changing the way we communicate, collaborate, consume,
and create. They represent one of the most transformative impacts of information technology …

Microloan markets allow individual borrowers to raise funding from multiple individual
lenders. We use a unique panel data set that tracks the funding dynamics of borrower …

We empirically study the motivations of users to contribute content to social media in the
context of the popular microblogging site Twitter. We focus on noncommercial users who do …

Social interaction (peer) effects are recognized as a potentially important factor in the
diffusion of new products. In the case of environmentally friendly goods or technologies, both …