In recent years, rural tourism has experienced a major boom; it was once a secondary type
of tourism but has now become a significant alternative option within the Spanish economy …

Tourism is an activity that contributes directly and indirectly to the development of rural
areas. But this development needs to be sustainable. To do this, appropriate policies that …

The concept of Smart Tourism is rapidly developing alongside Smart Cities, with increasing
numbers of ICT solutions being applied for the convenience of travelers as well as for …

Information and Communication Technologies (ICT) and applications (apps) for tourists are
key tools for the sustainability of World Cultural Heritage Sites (WCHS). Their integration into …

El presente trabajo analiza la problemática existente en la provincia de Tungurahua en
relación al desarrollo y promoción de emprendimientos de turismo comunitario. Se …

La pandemia de COVID-19 cambió las rutinas profesionales en el sector de la
comunicación. Ante una situación de confinamiento y prolongación de la crisis sanitaria en …

The high degree of depopulation in certain areas of Spain is a serious threat to the country,
and is aggravated by the ongoing loss of population from those areas. Rural tourism is one …

La presente investigación se centra en la educomunicación 2.0 como herramienta al
servicio del marketing sostenible en el sector turístico. Se parte del potencial del marketing …

Social media networks can be a significant communicational and promotional tool (Carson,
2005), since social media allows the easy dissemination of cultural heritage (Khalid and …

El turismo es una de las piezas claves para el crecimiento económico a nivel mundial,
nacional y provincial, proporcionando empleo en diferentes actividades, pero la pandemia …