The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Abstract Augmented Reality (AR) and Virtual Reality (VR) technologies have revolutionized
learning approaches through immersive digital experience, interactive environment …

Artificial intelligence (AI) has received a great deal of attention in tourism and hospitality
(T&H) literature and practices. The authors of this study propose a bibliometric approach …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Purpose Several review articles have been published within the Artificial Intelligence (AI)
literature that have explored a range of applications within the tourism and hospitality …

Purpose This study aims to critically review the emerging technological developments and
digitalization efforts in the hospitality and tourism (HT) industry and discuss the implications …

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue
facing tourism across the world. The closure of tourism sites and attractions is increasingly …

In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …