Reinforcing customer journey through artificial intelligence: a review and research agenda
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …
development undergoing in the retail sector. It proposes a theoretical framework of the …
Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing
Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …
customers and hospitality organizations facilitate the co-creation of transformational …
[HTML][HTML] Understanding the impact of online customers' shopping experience on online impulsive buying: A study on two leading E-commerce platforms
Research offers some indication that the online customers' shopping experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …
can be a strong predictor of online impulsive buying behavior, but there is not much …
From clicks to consequences: A multi-method review of online grocery shopping
The academic interest in Online Grocery Shopping (OGS) has proliferated in retailing and
business management over the past two decades. Previous research on OGS was primarily …
business management over the past two decades. Previous research on OGS was primarily …
The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong
SPS Ho, MYC Chow - Journal of Financial Services Marketing, 2024 - Springer
Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …
the foundation for new value propositions and distinctive customer experiences. AI is crucial …
[HTML][HTML] Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
A Singh, NP Rana, S Parayitam - International Journal of Information …, 2022 - Elsevier
This study investigates the relationship between social currency and customer experience
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …
From fear to faith in the adoption of medicine delivery application: An integration of SOR framework and IRT theory
The current study tries to better understand the different consumer barriers towards adoption
of MDAs and their psychological and behavioural responses through the lens of innovation …
of MDAs and their psychological and behavioural responses through the lens of innovation …
Assessing supply chain innovations for building resilient food supply chains: an emerging economy perspective
Food waste reduction and security are the main concerns of agri-food supply chains, as
more than thirty-three percent of global food production is wasted or lost due to …
more than thirty-three percent of global food production is wasted or lost due to …
Factors affecting repurchase intentions in retail shopping: An empirical study
The present study investigates the factors affecting consumer repurchase intentions in retail
stores. More specifically, it emphasizes on the concept of in-store customer shopping …
stores. More specifically, it emphasizes on the concept of in-store customer shopping …
Hedonic consumption experience in videogaming: A multidimensional perspective
Prior research primarily considers consumers' hedonic gaming experience, defined as an
individual's level of pleasure, emotional gratification, and enjoyment from playing a …
individual's level of pleasure, emotional gratification, and enjoyment from playing a …