The rapid growth of internet usage has promoted the usage of Digital Media (DM) in various
fields of life including industries and business on the globe. The extending introduction of …

This article intends to systematically examine and review the current studies on social media
marketing in the small and medium enterprise sector. The research also intends to …

Hasil Penelitian dan Pembahasan Page 62 BAB IV HASIL PENELITIAN DAN
PEMBAHASAN 4.1 Demografi Responden 1. Usia Peneliti melakukan pengelompokan usia …

Purpose The purpose of this paper is to discuss the role of social media and corporate
communication as a key success factor of small-and medium-sized enterprises (SMEs) …

Social media marketing tools are a phenomenon that has become an important aspect of the
marketing mix and revolutionized the way companies interact with their customers. It is a …

This study investigated the relationship between utilization of social media and performance
of SMEs in Dodoma City, Tanzania. The specific objectives of the study were to examine the …

ABSTRACT E-commerce has experienced unprecedented growth in the last decade,
especially with the continued penetration of the Internet. Even though E-commerce is fraught …

The lack of consumer engagement can have adverse effects on business outcomes. Small
business managers (SBMs) and owners who fail to engage consumers are at a higher risk of …

The alternative to developing a business is to use social media optimally supported by
optimal employee performance. The purpose of this study is to determine the effect of social …

Purpose: This study aims to identify the motivational factors that encourage travelers to
adopt augmented reality (AR) applications when exploring tourism destinations and to …