Prospects and challenges of Metaverse application in data‐driven intelligent transportation systems

JN Njoku, CI Nwakanma, GC Amaizu… - IET Intelligent Transport …, 2023 - Wiley Online Library
The Metaverse is a concept used to refer to a virtual world that exists in parallel to the
physical world. It has grown from a conceptual level to having real applications in virtual …

Metaverse in marketing and logistics: the state of the art and the path forward

GWH Tan, ECX Aw, TH Cham, KB Ooi… - Asia Pacific Journal of …, 2023 - emerald.com
Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …

The metaverse as a breakthrough for operations and supply chain management: Implications and call for action

MM Queiroz, SF Wamba, SCF Pereira… - International Journal of …, 2023 - emerald.com
Purpose The metaverse development is in the early stages in most organizations and supply
chains. There has been exponential growth in metaverse investments by leading tech and …

[HTML][HTML] What is metaverse?—A definition based on qualitative meta-synthesis

M Weinberger - Future Internet, 2022 - mdpi.com
The term Metaverse has received much attention in various industries, in society, and,
increasingly, in scientific communities. This creates demand for a comprehensive and …

[HTML][HTML] Integration of IoT-enabled technologies and artificial intelligence (AI) for smart city scenario: recent advancements and future trends

MEE Alahi, A Sukkuea, FW Tina, A Nag… - Sensors, 2023 - mdpi.com
As the global population grows, and urbanization becomes more prevalent, cities often
struggle to provide convenient, secure, and sustainable lifestyles due to the lack of …

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

V Arya, R Sambyal, A Sharma… - Journal of Consumer …, 2024 - Wiley Online Library
Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …

[HTML][HTML] Evaluation of Metaverse integration of freight fluidity measurement alternatives using fuzzy Dombi EDAS model

M Deveci, I Gokasar, O Castillo, T Daim - Computers & Industrial …, 2022 - Elsevier
Developments in transportation systems, changes in consumerism trends, and conditions
such as COVID-19 have increased both the demand and the load on freight transportation …

Parallel vision for intelligent transportation systems in metaverse: Challenges, solutions, and potential applications

H Zhang, G Luo, Y Li, FY Wang - IEEE Transactions on …, 2022 - ieeexplore.ieee.org
Metaverse and intelligent transportation system (ITS) are disruptive technologies that have
the potential to transform the current transportation system by decreasing traffic accidents …

Metaverse for climbing the ladder toward 'Industry 5.0'and 'Society 5.0'?

A Tlili, R Huang, X Kinshuk - The Service Industries Journal, 2023 - Taylor & Francis
Metaverse implementations have started to emerge in various industries with the promise of
providing better industrial services and a more sustainable society (Society 5.0). At the same …

[HTML][HTML] Evaluation of Metaverse traffic safety implementations using fuzzy Einstein based logarithmic methodology of additive weights and TOPSIS method

M Deveci, D Pamucar, I Gokasar, M Köppen… - … Forecasting and Social …, 2023 - Elsevier
As the Metaverse's popularity grows, its effect on everyday problems is beginning to be
discussed. The upcoming Metaverse world will influence the transportation system as cross …