Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern
because of a significant impact on organizational performance. Over the past few decades …

Over the last few years, the concept of online loyalty has been examined extensively in the
literature, and it remains a topic of constant inquiry for both academics and marketing …

Purpose In this study, we have collected the response from 200 private university lecturers in
Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural …

This paper investigates the impact of social media marketing on brand image and brand
trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a …

This study assesses the direct influence of food quality and e-service quality on customer
loyalty toward online food delivery (OFD) service and its indirect influence through the …

A constant concern of academic institutions has been to improve the customer satisfaction in
university libraries. The service quality within academic library context is pivotal for satisfying …

ЦИФРОВАЯ ЭКОНОМИКА Page 1 Б А К А Л А В Р И А Т ЛВЛапидус ЦИФРОВАЯ
ЭКОНОМИКА Управление электронным бизнесом и электронного коммерцией Э.пектроммо …

Based on the stimulus-organism-response (SOR) framework, this study investigated the
antecedents of green online purchase intention by focusing on the impact of electronic …

Retailers and their supply-chain partners should reconsider their competitive advantages in
today's technology-enhanced environment and search for opportunities to collaborate …

Purpose Research on online businesses has focused on the adoption of e-commerce and
initial purchase behavior; repurchase intention and its antecedents remain …