The aim of the article is to examine the impact of green marketing on consumer behavior in
the market for products containing palm oil. The first chapter addresses the theoretical …

Predominantly, firms' adoption of environmental initiatives has been driven by regulatory
and economic incentives. Yet, recognizing mounting evidence that family firms demonstrate …

The intertwining of knowledge management and artificial intelligence is no longer a
surprising fact today. However, very few studies deal with the development of a system that …

During the past few decades, globalization has dramatically changed the context of
competitiveness around the world. Considering the role of competitiveness in the …

Purpose The main purpose of this paper is to explore the impact of digital technologies on
the promotion of tourist offer from the perspective of family businesses. The paper tries to …

Social media has become explosive, permeating every sphere of the socio-cultural lives of
individuals and businesses, and causing nations to technologically evolve. The dramatic …

: Developments in Information and Communication Technology (ICT) have led tomajor
changes in public administration in all democratic states. The fact that informationcan be …

Slovak spa services are not given sufficient attention directly following the support and
sustainable development. The paper focuses on the evaluation of the overall development …

The COVID-19 pandemic has exposed new aspects of sustainable entrepreneurship and
the resilience of SMEs in the conditions of individual countries. This empirical study …

Tourism spending as well as innovations are characterized by great economic value, which
emphasizes the need for their research from a macroeconomic perspective. The objective of …