Corporate Decision on Digital Transformation: The Impact of Non-Market Factors

L Zhang, A Jimenez, X Ordeñana, S Choi - Sustainability, 2023 - mdpi.com
This multiple regression study investigated the relationship between the political network
and the adoption of digital transformation strategy and if moderated by perceived corruption …

The innovative posture of SMEs depending on the usage of marketing tools

A Ključnikov, M Civelek… - Serbian Journal of …, 2022 - aseestant.ceon.rs
Although SMEs have quick adaptions to new trends, most of them suffer from having lack of
financial and human resources. This fact has made those businesses disadvantaged in the …

Can negative word-of-mouth have any impact on brand sustainability?

L Kakalejcik, R Fedorko, B Gavurova, R Bacik - 2021 - essuir.sumdu.edu.ua
Companies invest large amounts of funds to support their image as an incentive to make
customers purchase the company's products. This paper's main objective is to estimate the …

Aspects Affecting Growth of Family Businesses

K Novotná, Z Lušňáková, M Hanová - Economies, 2022 - mdpi.com
Family businesses form an inseparable part of each national economy. Therefore, it is
necessary to pay significant attention to the aspects that will affect their growth and …

[PDF][PDF] Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic

J Černá, P Lejsková, L Ližbetinová… - LOGI–Scientific Journal …, 2022 - sciendo.com
General activity in the tourism market has been stagnating since the market paralysis
caused by the COVID-19 global pandemic. The situation is difficult to predict due to political …

Strategic Firm Level Dimensions and Performance of Safety Management System in the Aviation Industry in Kenya

BK Thendu - 2023 - ir.jkuat.ac.ke
The general objective of this study was to examine the influence of strategic firm level
dimensions on the performance of Safety Management System in the Aviation Industry in …

Changes of Productivity in the Tourism Sector of the EU before the Pandemic-Implications for Policies after COVID-19

R Lacko, Z Hajduová, F Sebestyén… - Online Journal Modelling …, 2021 - ceeol.com
The constraints caused by the fight against COVID-19 have hit the tourism sector the hardest
of all. The tourism industry's backbone services, such as accommodation and catering, but …

The impact of internal determinants on management of family business in Slovakia

M Moresová, M Sedliačiková, J Drábek… - Polish Journal of …, 2021 - yadda.icm.edu.pl
Family businesses are present in every economy, whether they are given special attention
or remain a general part of the strategic segment. In Slovakia, despite the dominance of …

Selected aspects of indirect R&D support in the Czech Republic

Z Brabec, M Cernikova, S Hyblerova - Journal of International Studies, 2022 - ceeol.com
Sustainable economic development and current global challenges accentuate businesses'
innovative activities across the size spectrum. Developed countries are looking for ways to …

[PDF][PDF] Auditing and controlling as a tool for SME marketing risk management

V Kupec, P Písař - Marketing i menedžment innovacij, 2021 - zbw.eu
The current hyper-competitive environment, rapid marketing tools, and modern techniques
provide many opportunities for small and medium-sized businesses. Such opportunities …