The current hyper-competitive environment, rapid marketing tools, and modern techniques
provide many opportunities for small and medium-sized businesses. Such opportunities …

The service sector has become the dominant sphere of market economies over the last forty
years. The maturity of a country's economy is directly related to the maturity of services as an …

A company's name often personifies the company. In the case of family companies, the
name is mainly connected with that of the owning family. This paper aims to identify and …

Delving into the intricate world of social media engagement, this comprehensive study
analyses the dynamics of user interaction with posts from 5-star hotels on Facebook across …

The issue of finding effective approaches to marketing communications has been the subject
of interest for the academic community as well as marketing managers for several decades …

This chapter explores the factors that influence the adoption of digital marketing among
Malaysian family businesses Micro, Small, and Medium Enterprise (MSME) owned by …

Yaşadığımız dünyamız kısa zaman önce Covid-19 salgın hastalığıyla karşı karşıya kaldı ve
tüm dünya ülkeleri payına düşeni alarak büyük yıkımlara uğradı. Küresel düzeyde etkileri …

The role of social capital in the early phases of development of a family business is well
documented, but the dynamism of the entrepreneur's social capital in the agritourism …

In our research, we sought to to find out how Hungarian-speaking owners of businesses in
Slovakia approach marketing and answer the question of the impact and consequences of …