Globalization and the increasing interconnectedness of markets have led to growing interest in understanding how consumer decision-making processes vary across different cultural …
A Gracias, A Olukemi, C Bell - Available at SSRN 4907402, 2024 - researchgate.net
Influencer marketing has become a pivotal component of digital marketing strategies, offering brands a unique way to connect with audiences through trusted voices. However …
The digital transformation has radically altered the marketing landscape, presenting both challenges and opportunities for businesses. This paper explores how organizations can …
The rapid growth of digital marketing has created an unprecedented abundance of data on consumer behavior and campaign performance. Leveraging this data to optimize marketing …
In today's highly competitive business landscape, understanding and effectively engaging customers has become a critical priority for organizations. One key strategy that has gained …
The rapid advancement of emerging technologies, such as artificial intelligence (AI), the Internet of Things (IoT), and mobile commerce, has significantly transformed the landscape …
C Bell, A Olukemi, P Broklyn - 2024 - preprints.org
In the digital age, social media platforms have become a critical channel for brands to engage with their audience and manage their reputation. This paper explores the …
C Bell, A Olukemi, P Broklyn - 2024 - preprints.org
The advent of artificial intelligence (AI) has revolutionized digital marketing, offering unprecedented levels of personalization. AI-driven personalization leverages machine …
Social media platforms have revolutionized the way brands connect with consumers. One of the key developments has been the rise of social media influencers-individuals who have …