People often do not realize they are being influenced by an incidental emotional state. As a
result, decisions based on a fleeting incidental emotion can become the basis for future …

Abstract “Retail therapy” is often applied to the notion of trying to cheer oneself up through
the purchase of self‐treats. The negative moods that lead to retail therapy, however, have …

Research on emotions as a trigger for food intake has mainly been focused on the role of
negative emotions. In the present studies the role of positive emotions as a trigger for food …

Emotion regulation is one of the major foci of study in the fields of emotion and emotional
development. This article proposes that to properly study emotion regulation, one must …

Although incidental affect has been shown to influence both attitude and purchase behavior,
it has not been extended to actual consumption. This research investigates whether specific …

How can the hedonistic assumption (ie, people's willingness to pursue pleasure and avoid
pain) be reconciled with people choosing to expose themselves to experiences known to …

The current research investigates the role of fear in the creation of emotional attachment to a
brand. Previous research examining the influence of incidental negative emotions on brand …

This study tests a cognitive and an affective model based on extant explanations of the
effects of humor along with a new affective–cognitive model. Results are derived from meta …

In the past two to three decades health behavior scientists have increasingly emphasized
affect-related concepts (including, but not limited to emotion) in their attempts to understand …