Prior research examining how negative feelings influence aesthetic preferences (eg, liking
of different kinds of music, movies, or stories) has reported inconsistent findings. This article …

This article examines how unexpected changes in the marketing mix of one product in a
retail setting can influence demand for other, unrelated, items. Results from two laboratory …

In recent years, diplomats have increasingly employed humour online. This study sought to
understand why diplomats use humour on Twitter and to investigate whether humour can …

Understanding the determinants of health behaviours has been an important focus of health
psychology, as it forms the basis for successful behaviour-change interventions. The …

This research examines how more proximal or immediate goals of affect regulation impact
goals of weight loss and maintenance. Findings suggest that both psychological and social …

Purpose Determining the impact of behavioral influences on the stock market has significant
implications for investment analysis and portfolio management. Behavioral biases are …

Sport provides a unique opportunity to explore how emotions operate in people. However,
the prevailing sport consumer behavior research has focused on emotion as an outcome …

An important managerial challenge is understanding consumers' reactions to stockouts of a
desired product―will they stay brand loyal or switch to competing brands? We posit that …

Purpose–This research examines how hedonic shopping experiences for online music
impact emotion regulation processes and how feelings regarding previous online music …

Contemporary consumers, societies, and ecologies face many challenges to well-being.
Consumer researchers have responded with new attention to what engenders happiness …