Instagram has become a popular platform for consumers and marketers. Using the stimulus-
organism-response theory, this study compared lifestyle and brand influencer types of …

Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …

In today's global culture where the Internet has established itself as the main tool for
communication and commerce, the capability to massively analyze and predict citizens' …

Social networking sites (SNS), with Facebook as a prominent example, have become an
integral part of our daily lives and more than four billion people worldwide use SNS …

The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …

In this paper, we examine which content characteristics lead to increased sharing of political
information on social media, and which role political ideology has in user sharing behavior …

This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …

User-generated content (UGC) is one of the most important notions that influences tourists'
decision-making. However, the nature of UGC is still underexplored in the literature. The …