Role of artificial intelligence in customer engagement: a systematic review and future research directions
Purpose The purpose of this study is to comprehend how AI aids marketers in engaging
customers and generating value for the company by way of customer engagement (CE). CE …
customers and generating value for the company by way of customer engagement (CE). CE …
Influence of cognitive and social change factors on E-vehicle switching intention: Evidence from Korea
JS Hwang, JJ Rho, YM Hwang - Technology in Society, 2023 - Elsevier
E-vehicles have the potential to supplant the existing internal-combustion-engine-based
transportation ecosystem and be a transformational technology with a huge impact on social …
transportation ecosystem and be a transformational technology with a huge impact on social …
Behavioural intention to adopt mobile wallets at the bottom of the pyramid: a developing economy perspective
S Sodhay, LM Kathuria, T Kaur, G Kaur - International Journal of …, 2024 - emerald.com
Purpose The study aims to investigate the factors influencing the behavioural intention of
bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt …
bottom-of-the-pyramid (BOP) consumers in developing economies, such as India, to adopt …
Factors affecting mobile coupon acceptance through smartphone app
KAA Ahmed, VS Damodharan… - … Journal of Business …, 2024 - inderscienceonline.com
There will be more than 7.5 billion smartphone users around the world by the end of the year
2026 (Statista, 2022). The increase in smartphone sales in India has caused tremendous …
2026 (Statista, 2022). The increase in smartphone sales in India has caused tremendous …
Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context
OC Ojiaku, EC Ezenwafor… - International Journal of …, 2024 - inderscienceonline.com
Previous studies show that although financial technologies (Fintech) bridge the financial
inclusion gap, its rate of adoption is low. This study aims to develop understand of factors …
inclusion gap, its rate of adoption is low. This study aims to develop understand of factors …
Does task technology fit, social influence, and habit impact on actual usage of mobile banking in Indonesia?
Currently, technological developments are increasingly rapid due to digitalisation.
Digitalisation has caused several phenomena that encourage community activities …
Digitalisation has caused several phenomena that encourage community activities …
[PDF][PDF] WHAT DRIVES MOBILE PAYMENT USE BEHAVIOUR? AN EMPIRICAL ANALYSIS WITH UTAUT2 MODEL
CK SHAH - admin369.seyboldreport.org
The Indian payment industry is going through a transformation phase because of
technological advancement, the growing use of smartphones, mobile internet, and the …
technological advancement, the growing use of smartphones, mobile internet, and the …