Marketing science embraces a wider variety of data types and measurement tools necessary
for strategy, research, and applied decision making. Managing the marketing data …

IoT is an emerging technology that provides innovative solutions to our day-to-day life
challenges. With billions of diverse smart objects, IoT produces gigantic amount of …

Background: The integration of edge computing into smart healthcare systems requires the
development of computationally efficient models and methodologies for monitoring and …

The increasingly widespread use of IoT devices in healthcare systems has heightened the
need for sustainable and efficient cybersecurity measures. In this paper, we introduce the W …

Marketing and consumer research use a variety of data and electronic measurement
devices for research, theory-building, and applied decision-making. Managing data deluge …

The latest effort in delivering computing resources as a service to managers and consumers
represents a shift away from computing as a product that is purchased, to computing as a …

The Internet of Medical Things (IoMT) has become a game-changing force in the healthcare
sector, revolutionizing the management of patient care and the provision of medical …

The proliferation of mobile devices and the increasing use of networked applications have
generated enormous data that require real-time processing and low-latency responses. For …

IoT based health-monitoring systems and applications have been a game-changer in the
realm of cutting-edge healthcare facilities, medical data processing. In this research, we …

The Internet of Things (IoT) encompasses a diverse array of technologies, systems, and
platforms designed to elevate the quality of services across various applications by enabling …