Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

We develop and describe a framework for research in a particular segment of digital
advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work …

The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …

Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …

Evaluating the customers' dining attitudes, e-satisfaction and continuance intention toward
mobile food ordering apps (MFOAs): evidence from Bangladesh | Emerald Insight Books and …

This article investigates individual-level antecedents and relational outcomes of social
media engagement. Social media engagement approached in this study is a three …

Purpose This research study aims to investigate consumer usage motivations for three of the
top social media platforms today: Facebook, Twitter and Instagram. Additionally, through …

Purpose The purpose of this study was to examine the impacts of consumers' motivations (ie
remuneration, social, and empowerment) on online purchase intentions mediated through …

A constant challenge for luxury brands is identifying ways to add value to their offering,
compensating for the high price charged. Previous research has highlighted that superior …

The collection of big data from different sources such as the internet of things, social media
and search engines has created significant opportunities for business-to-business (B2B) …