This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Autonomous vehicles (AVs) offer several benefits, such as improving road safety, mitigating
traffic congestion, and reducing fuel consumption and gas emissions. Despite these …

As these tech-based cities continue to emerge, so do the experts dive deeper into the
research on the various Internet of Things methods, and the most plausible machine …

Traffic accidents are a nationwide public health concern, but autonomous vehicles (AVs)
have the potential to significantly reduce accident severity and frequency by eliminating their …

To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …

This study aimed to identify the impact of marketing knowledge practices on the competitive
advantage of the food industries companies in Jordan. In order to achieve the objectives of …

The internet of things (IoT) is a widely used technology in day-to-day life and in many
business fields. the applications of IoT are used in many businesses and in marketing as …

The aim of the study to examine the Impact of social media marketing on creating brand
responsiveness. It focused on public universities in Jordan. Data were primarily gathered …

Radio Frequency Identification Device (RFID) has been widely recognized as a useful tool
for effectively managing firms' supply chain activities. Extant research on RFID in the supply …

The study aimed at identifying the impact of internal marketing practices on the intention to
stay in commercial banks in Jordan. The internal marketing practices represented by …