Taste perception results from integrating all the senses. In the case of audition, research
shows that people can associate certain auditory parameters (eg, pitch) with basic tastes …

This is the first systematic review that focuses on the influence of product-intrinsic and
extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …

This study examines the relationship between instrumental timbre and brand personality
and its underlying mechanisms. Our findings demonstrate that the connotative meanings of …

Purpose Atmospherics is undoubtedly a multi-sensory concept, despite mostly being studied
on a sense-by-sense basis by architects, sensory marketers and urban designers alike. That …

Despite the wide body of literature available on the sound symbolism of food, the role of
timbre in influencing food perception is yet underexplored. Given the shared gender …

Voice quality or type of phonation (eg, a whispery voice) can prime specific sensory
associations amongst consumers. In the realm of sensory and consumer science, a wide …

Highlights•We review findings of multisensory influence on healthy food preference.•Visual
elements (eg bright lighting) increase healthy food preference.•Auditory factors (eg higher …

Alternative proteins have recently received significant attention from both academia and
industry. Given the reported lower willingness of consumers to accept these alternative …

Introduction Music is known to elicit strong emotions in listeners, and, if primed
appropriately, can give rise to specific and observable crossmodal correspondences. This …