Globalleşme ile birlikte dünya çapında birçok işletmenin aynı anda ürün/hizmet sunduğu
günümüzde, pazarda başarılı olabilmek için pazarlama araçlarının optimum şekilde …

Entrepreneurs of small businesses fail because of the lack of strategies to improve business
performance. Using the model of strategic entrepreneurship, the purpose of this multiple …

A drastic drop on the number of establishments engaged with footwear-manufacturing in
Central Luzon or Region III, alone, in the Philippines was recorded in 2000 to 2010. Several …

Marketing plays an influential role in small business survival. The purpose of this multiple
case study was to explore the mechanisms used by microbusiness retail store owners for …

Small and medium-sized enterprises (SMEs) contribute to the stability and growth of
economies by creating employment in rural and urban areas. More than 60% of SMEs do …

Small business owners who fail to apply effective Internet marketing strategies could
negatively affect customers' purchasing decisions, and business profitability and …

Problem based learning is a type of pedagogy where students use applied problems to
acquire understanding of subject matter material and improve learning skills. As opposed to …

The increased customer's awareness, customers self-testing, increase in the population
across the globe and also the advancement in the technology are the prime factors which …

Globalleşme ile birlikte dünya çapında birçok işletmenin aynı anda ürün/hizmet sunduğu
günümüzde, pazarda başarılı olabilmek için pazarlama araçlarının optimum şekilde …

In order to use the limited resources of sales and marketing optimally, and to provide
customers with the best services, effective customer segmentation is of prime importance …