The rise of e-commerce is changing consumer behaviours and the value of retail space.
Tracking the changes of shop rents under the impact of e-commerce and understanding the …

Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …

Creating effective online customer experiences through well-designed product web pages is
critical to success in online retailing. How such web pages should look specifically, however …

Retailers seek to utilize both online and offline purchase channels strategically to satisfy
customers and thrive in the marketplace. Unfortunately, current multichannel research is …

This study examines customer's decision making when purchasing food product through
O2O commerce applying the elaboration likelihood model (ELM) and the technology …

Purpose Consumer adoption of online shopping continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

This research contributes to broadening understanding of online retailing across electronic
channels (e-channels, eg, mobile devices) and e-channel touchpoints (eg, mobile shopping …

Purpose Digitalization has transformed several industries during the past two decades. In
this paper the authors focus on the retail sector, where new business models help retailers …

With the growing popularity of mobile devices (m-devices) and technological advancement
in wireless networks, a new form of shopping channel has emerged in the tourism industry …

Although omnichannel retailing has gained significant interest among academics and
practitioners, the mechanisms through which customers react to Cross-Channel Integration …