This research investigates whether different ways of framing decisions influence travelers'
variety-seeking tendencies in choosing bundled product options. Based on the literatures of …

We argue that, contrary to standard views of development, children understand the world in
terms of hidden, nonobvious structure. We review research showing that early in childhood …

An important task that children face is determining the value of items, and two possible cues
to value include scarcity and variety. In three studies with 289 children aged 4–12 years and …

Most research in marketing and consumer behavior is focused on inexpensive products and
customer loyalty, rather than on experience-centric services and variety-seeking behavior …

Across three studies, we examine the variety selections of 329 children (4–9 years of age)
and 81 adults in the food domain. In studies 1 and 2, we find that, like adults, children prefer …

Parenting motivation, the inspiration and drive to take care of one's children, is a powerful
instinct for facilitating human reproduction. In a set of hypotheses, the authors address how …

Purpose Mobile appstores have fast sprung up during the last few years. The large number
of apps in these appstores results in increased search effort for the customer as well as …

This research aims to investigate the relationship between prior spending and unplanned
purchases based on an understanding of decision framing effects and compensatory …

Having to wait for service or the delivery of a product is often unavoidable. At the same time,
it is unpleasant and can decrease consumers' satisfaction with the consumption experience …

This study presents an evaluation of research diversity and rigor levels in the retail
marketing literature in order to glean valuable insights for researchers. Retailing is a …