Purpose This research aims to build on the pre-existing corpus of literature through the
integration of the technology acceptance model (TAM) and usage habit to more accurately …

Purpose The purpose of this paper is to explore the role of social media in creating an
attractive employer brand for any organization. It investigates one of the social media …

Interest in generational research has garnered a lot of attention, as the workplace is seeing
multiple generations (ie, the Silent Generation, Baby Boomers, Gen Xers, and Millennials) …

Social media is an important component of a university's marketing plan. It has become one
of the most efficient and cost-effective avenues for reaching a large, targeted population …

Companies increasingly recognize the importance of communicating corporate social
responsibility (CSR) including their engagement toward employees, the community, the …

Purpose The increased popularity of social media has been prompting the recruitment
managers to use social media recruitment. Very little has been studied on the effectiveness …

The use of social media for job recruiting is examined in this review research along with its
effects on the hiring procedure, candidate selection, and organizational results. In order to …

Culture and cultural values can play an important role in recruitment decisions. Lack of
knowledge on the influence of cultural values can be a serious obstacle to achieving a better …

Developing effective social media marketing (SMM) strategies to engage customers is a
challenge for business leaders. The purpose of this multiple case study was to explore the …

The concerns of employee retention in the law enforcement profession are important due to
the amount of time and resources required to maintain a full police force. Employee …