All cities need to change and transform to become more livable. Urban interventions are
effective for observing the changes and participation tools are in use for collecting data from …

Given the importance of content that integrates into consumers' daily lives, marketing
academics are becoming more interested in content marketing. Although academics have …

Purpose The purpose of this study is to evaluate the factors related to the adoption of social
media by women entrepreneurial small businesses (ESBs). Design/methodology/approach …

With the advent of internet, the world has come online. Internet with the help of application
and social media websites changed thereality. Social Media has changed the face of the …

The Indian market is moving more quickly than ever now. The internet is a channel for
marketers to communicate with customers. People in India increasingly spend more time …

Past few years have seen a rise in culinary tourism. Indian food has gained popularity
around the world and is renowned for its distinctive tastes, spice and aromas. Worldwide …

No product can be sold without effective marketing, which heavily relies on advertisements
and promotions. Advertising agencies specialise in creating and executing advertising …

Amul is derived from the Sanskrit word" Amulya," which means valuable or priceless. This
paper examines how the dairy product company has reached the level of excellence as one …

A research study was conducted to discover if leveraging content creators of Let's Play
videos is an effective investment of marketing dollars for influencing purchasing decision …

The age of social media has opened the portals of interactive technologies that allow the
creation or sharing/exchange of information, ideas, career interests and other forms of …