This study investigates the integration of generative artificial intelligence (GAI) into
hospitality and tourism marketing and its implications for industry professionals in the United …

This paper explores the potential of Artificial Intelligence (AI) applications in driving business
success for entrepreneurs. Methodology: A multi-methodological approach is employed …

Research in the field of corporate governance has been exhaustive, and recently many
scholars have focused on the relationship between corporate governance attributes and …

Purpose: The aim of this paper is to examine how artificial intelligence and digital
transformation affect sustainable organisational performance with a particular emphasis on …

Artificial Intelligence (AI), as a rapidly evolving technology, has become integral to the
operations of organizations worldwide (Benbya et al., 2020; Pietronudo et al., 2022). Here …

Open innovation, which blurs the boundaries of organizations using inflows and outflows of
knowledge to boost their innovation processes, has transformed the innovation paradigm …

Abstract Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam
struktur perekonomian suatu negara, baik negara maju maupun negara berkembang. Di …

Customer-centricityhas become a buzzword in the business realm, as companies are
increasingly aware about the importance of prioritizing customer needs not only to thrive, but …

The increasing awareness and adoption of technology, particularly artificial intelligence, are
reshaping industries and daily life. This study explores how adopting artificial intelligence …

In the realm of medical equipment manufacturing, ensuring the quality of each component is
crucial due to the direct impact on patient safety and product reliability. This study introduces …