Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …

This study aims at analyzing the factors affecting the consumer's willingness to pay for health
and wellness food products in India, based on the primary consumer survey of 218 …

In a review of more than 1,000 self-described “green” or eco-friendly products, one
organization [TerraChoice, 2010] found that all but one of the products exhibited some form …

Background: Physical activity is associated with higher levels of subjective well-being.
However, little research has been conducted in naturalistic conditions with a longitudinal …

Purpose The purpose of this study is to propose a research framework to examine the effects
of consumer consciousness, food safety concern and healthy lifestyle on the attitudes toward …

This research focuses on the communication of typical–local foods and their consumption as
a main motivation for travel experiences and driver of food tourism attractiveness. Past …

From a public relations or social marketing perspective, audience segmentation is a primary
step in designing effective interventions to improve health knowledge and to promote health …

This study investigates the perceptions, determinants, and behavioural intentions regarding
healthy food choices of Italian people belonging to Gen-Z. By adopting the Health Belief …

With the prevalence of social media that promote interactivity among people, more
organisations rely on Key Opinion Leader (KOL) to interact with potential customers in …

Purpose This paper aims to examine the concept of wellness as a form of healthy lifestyle in
tourism settings. Design/methodology/approach Data were collected through a self …