AI in marketing, consumer research and psychology: A systematic literature review and research agenda
MM Mariani, R Perez‐Vega, J Wirtz - Psychology & Marketing, 2022 - Wiley Online Library
This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …
intelligence (AI) published in the marketing, consumer research, and psychology literature …
[HTML][HTML] What influences algorithmic decision-making? A systematic literature review on algorithm aversion
With the continuing application of artificial intelligence (AI) technologies in decision-making,
algorithmic decision-making is becoming more efficient, often even outperforming humans …
algorithmic decision-making is becoming more efficient, often even outperforming humans …
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
S Chatterjee, NP Rana, K Tamilmani… - Industrial Marketing …, 2021 - Elsevier
Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …
Writing an impactful review article: what do we know and what do we need to know?
Classic literature reviews help advance a subject area. In this article, we discuss the types of
review articles and what kinds of review articles are likely to be impactful. In the case of …
review articles and what kinds of review articles are likely to be impactful. In the case of …
Technology mining: Artificial intelligence in manufacturing
The period of the fourth industrial revolution, called Industry 4.0, is characterized by new,
innovative technologies such as: Cloud Computing; the Internet of Things; the Industrial …
innovative technologies such as: Cloud Computing; the Internet of Things; the Industrial …
[HTML][HTML] Literature reviews as independent studies: guidelines for academic practice
Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …
guides on literature reviews exist, these are often limited to the philosophy of review …
[HTML][HTML] Electric vehicles' consumer behaviours: Mapping the field and providing a research agenda
Research on consumers of electric vehicles appears to offer significant contributions relative
to the behaviour factors that stimulate purchase. Although it is one of the topics most …
to the behaviour factors that stimulate purchase. Although it is one of the topics most …
The Effect of Marketing Culture Aspects of Healthcare Care on Marketing Creativity
BJ Ali, G Anwar - Ali, BJ, & Anwar, G.(2021). The Effect of Marketing …, 2021 - papers.ssrn.com
The main purpose of this study is to analysis the impact of marketing culture aspects of
healthcare on marketing creativity. The research was conducted at healthcare sectors in …
healthcare on marketing creativity. The research was conducted at healthcare sectors in …
[HTML][HTML] Knowledge hiding: current research status and future research directions
P He, C Jiang, Z Xu, C Shen - Frontiers in psychology, 2021 - frontiersin.org
This article provides a review of scientific articles addressing the topic of knowledge hiding
in organizations. Based on a descriptive analysis, bibliometric analysis, and content analysis …
in organizations. Based on a descriptive analysis, bibliometric analysis, and content analysis …
Marketing and Artificial Intelligence.
In recent years, artificial intelligence (AI) has become an emerging trend in different fields:
science, business, medicine, automotive and education. AI has also reached marketing. The …
science, business, medicine, automotive and education. AI has also reached marketing. The …