Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

With the continuing application of artificial intelligence (AI) technologies in decision-making,
algorithmic decision-making is becoming more efficient, often even outperforming humans …

This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

ChatGPT is an AI-powered chatbot platform that enables human users to converse with
machines. It utilizes natural language processing and machine learning algorithms …

Since artificial intelligence (AI) is finding its way into more and more areas of everyday life,
improving the AI skills of non-experts is important and will become even more relevant in the …

Research on consumers of electric vehicles appears to offer significant contributions relative
to the behaviour factors that stimulate purchase. Although it is one of the topics most …

Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions
supports stakeholders to prepare accordingly and profit from these developments. Adopting …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …