Affect and emotion, like memory before them, have recently become a focus of discussion in
the social sciences. This chapter reviews the way emotion has been addressed in heritage …

Museums are important attractions in contemporary cultural tourism, which has brought them
economic benefit as well as managerial challenges. Museums' mandate of custodianship …

This paper presents a theoretical framework in which fundamental exhibition factors were
defined, communicative relationship between humans and exhibitions was presented, and a …

The last decade has seen the growing popularity and visibility of fashion as a cultural
product, including its growing presence in museum exhibitions. This book explores the …

A plethora of research has studied the antecedents of visitor experience in destinations and
tourist attractions. Few studies have systematically analyzed the discriminating effects of …

This research examines the relationships between affective and cognitive antecedents and
consequences of satisfaction under a market heterogeneity approach. It includes co-creation …

This paper examines the role of museum atmosphere in affecting brand trustworthiness,
perceived quality, visitor satisfaction, and visitor behavioral intentions in a museum context …

This article examines the affective turn in museums: what does it mean for museum theory
and practice? How can we theorize its effects? In order to address these questions, the …

Purpose Applying the stimulus-organism-response (SOR) theory in a wine museum context,
this paper aims to examine how and why experience design characteristics influence visitor …

Purpose The purpose of this paper is to establish a framework for millennials' museum
visiting behaviour and to explore the moderating effects of aesthetics and ambience for …