The COVID-19 pandemic is a gateway for businesses to develop technology and embrace
digitalization to remain competitive. Various results stated the important role of innovation …

The emergence of internet-based communities, popularly known as social media, has
transformed communication drastically. Due to its importance, scholars have written on the …

This study advances the body of knowledge on social media utilization within Small and
Medium-sized Enterprises (SMEs) by integrating complexity, cost, and capability into the …

This study delves into the role of procurement training on procurement process efficiency
and its subsequent impact on organizational performance. Employing the resource-based …

This study investigates the influence of lecturer non-verbal cues on student perceptions of
teaching quality, considering the moderating effects of gender and age. Non-verbal …

Abstract PAMMA (Panti Asuhan Muhammadiyah Malang) has a home industry product in the
form of rhizome beverages. The beverage products from PAMMA were developed by the …

This study examines the impact of social media adoption on the financial performance of
small and medium-sized enterprises (SMEs) in Syria. Using data from 2010 to 2022 …

Customers are important stakeholders in the financial industry, and therefore management
must place a high priority on their satisfaction. In this paper, we investigated the impact of …

Objective: This research aims to analyze the influence of social media trends, namely the
use of viral marketing campaigns and social media influencers, in improving the marketing …

Penelitian ini bertujuan untuk mengetauhi upaya yang dilakukan informan untuk
mempertahankan kelangsungan bisnis make up artist miliknya pasca pandemi COVID-19 …