Purpose Recently, several manuscripts about the effects of big data on organizations used dynamic capabilities as their main theoretical approach. However, these manuscripts still …
F Ciampi, S Demi, A Magrini, G Marzi, A Papa - Journal of Business …, 2021 - Elsevier
Abstract Big Data Analytics Capabilities (BDAC) represent critical tools for business competitiveness in highly dynamic markets. In this connection, by leveraging on the …
Purpose Despite the growth and adoption of human resource (HR) analytics, it remains unknown whether HR analytics can impact organizational performance. As such, this study …
Big data analytics (BDA) have the power to revolutionize traditional ways of doing business. Nevertheless, the impact of BDA capabilities on a firm's performance is still not fully …
Purpose This study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the …
M Javaid, A Haleem - Journal of Industrial Integration and …, 2020 - World Scientific
The fifth industrial revolution is known as Industry 5.0 and is being evolved to focus on the personalized demand of customers. This industrial revolution is required to provide better …
Purpose The aim of the study is to examine the impact of the big data analytics capabilities (BDAC) on the organizational performance. The study also examines the mediating role of …
Purpose The data economy, emerging from the current hyper-technological landscape, is a global digital ecosystem where data is gathered, organized and exchanged to create …
Big data analytics (BDA) has emerged as a significant area of research for both researchers and practitioners in the retail industry, indicating the importance and influence of solving …