Climate change, the growth in world population, high levels of food waste and food loss, and
the risk of new disease or pandemic outbreaks are examples of the many challenges that …

Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Telemarketing is a cost-effective instrument that offers products or services to customers
through two-way and one-to-one communications over the phone. This research will use a …

Consumer data help marketers in developing analytical insights in order to create targeted
value propositions and individualized services. However, this is partly hampered by …

In today's data-rich landscape, the term “big data” encompasses diverse information sources
like mobile devices, sensors, and online transactions. Its utilization is crucial, offering …

In a time of a pandemic it is of utmost importance businesses and society as a whole, display
resilience, creativity through innovation, integration, steadfastness and courage to navigate …

This chapter presents the results of research related to the relationship between the
percentage share of enterprises using big data to conduct business analyses and the …

In the big data era, data are the future. Efficiently dig and analyze the potential business
value behind a large amount of data is an urgent problem for marketing industry. Mining …

Telemarketing considers an effective tool, as it provides products or services to clients
through different methods. The revolution in information and communication technology has …

Extensive use of consumer data requires to link it with consumer behaviours in online
buying over time. This is achievable when buyers are registered to online stores, since …