Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
The authors review 50 empirical retailing research papers that have appeared over the last
20 years to take stock of what we know, need to know better, and do not know yet about …
20 years to take stock of what we know, need to know better, and do not know yet about …
The different phases of the omnichannel consumer buying journey: a systematic literature review and future research directions
In recent decades, retail has been faced with a challenging scenario, resulting from the
digital transformation driven by advances on the internet that has transformed retail business …
digital transformation driven by advances on the internet that has transformed retail business …
Research at the intersection of entrepreneurship, supply chain management, and strategic management: Opportunities highlighted by COVID-19
DJ Ketchen Jr, CW Craighead - Journal of Management, 2020 - journals.sagepub.com
Since the early 2000s, research at the intersection of entrepreneurship and strategic
management has flourished, as has work at the intersection of strategic management and …
management has flourished, as has work at the intersection of strategic management and …
Impact of the US–China trade war on the operating performance of US firms: The role of outsourcing and supply base complexity
Multinational corporations have benefited tremendously from free trade in the past few
decades. However, the dynamism of international relations, paired with the global recession …
decades. However, the dynamism of international relations, paired with the global recession …
Channel integration choices and pricing strategies for competing dual-channel retailers
R Wang, G Nan, L Chen, M Li - IEEE Transactions on …, 2020 - ieeexplore.ieee.org
The “buy online and pick up in store”(BOPS) mode is gaining tremendous popularity among
retailers since it is convenient for consumers and brings additional store sales to retailers …
retailers since it is convenient for consumers and brings additional store sales to retailers …
Supervised machine learning for theory building and testing: Opportunities in operations management
Abstract Machine learning's (ML's) unique power to approximate functions and identify non‐
obvious regularities in data have attracted considerable attention from researchers in natural …
obvious regularities in data have attracted considerable attention from researchers in natural …
The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store
Retailers have treated the buy-online-and-return-in-store (BORS) policy as an important
initiative to reduce return losses and provide a better customer experience. Studies on …
initiative to reduce return losses and provide a better customer experience. Studies on …
On the causality and plausibility of treatment effects in operations management research
Empirical research in operations management (OM) has made rapid strides in the last 30
years, and increasingly, OM researchers are leveraging methods used in the econometrics …
years, and increasingly, OM researchers are leveraging methods used in the econometrics …
Understanding the continuance intention of omnichannel: Combining TAM and TPB
HG Song, H Jo - Sustainability, 2023 - mdpi.com
Nowadays, consumers use information devices to use products and services through
various channels. Omnichannel promotes sales improvement by allowing businesses to …
various channels. Omnichannel promotes sales improvement by allowing businesses to …
Omnichannel retailing operations with coupon promotions
Z Li, W Yang, HS Jin, D Wang - Journal of Retailing and Consumer Services, 2021 - Elsevier
This paper explores an omnichannel retail system under which the retailer offers coupons
via online channels for market share and profit. It investigates the action mechanism of …
via online channels for market share and profit. It investigates the action mechanism of …