We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …

In this article, we critically overview existing studies on compensatory and dissociative
mechanisms associated with problematic gaming, with a focus on escapism. Thus, we …

Due to the recent COVID-19 pandemic, there has been a shift in how education is delivered
from face-to-face environments to virtual learning platforms. Moreover, virtual learning …

In unraveling the profound connections between humans and place, the traditional concept
of the sense of place takes on new dimensions in the digital era. This study contributes to a …

The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …

Metaverse is an emergent technology that facilitates consumer interaction and participation
in various activities within an integrated virtual environment. Considering the Metaverse's …

Las redes sociales tienen influencias en la sociedad, pues permiten a las personas
conectarse, comunicarse en cualquier parte del mundo; crear y mantener relaciones, tanto …

This research contributes valuable insights into the multifaceted impact video game
dependency has had on the mental health affecting young adults globally. The findings have …