Purpose Understanding the role of emotion, landscape, involvement and storytelling related
to wine is the basis for understanding the wine tourist experience. The purpose of this study …

Wine tourism is emerging as one of the most important forms of alternative, sustainable
tourism in wine countries, such as Greece, in the post-COVID-19 era. In this paper …

This study aims to investigate how sensory experience shapes the perceived quality of wine
cellars and how their surroundings foment loyalty to the destination. Although the …

During the lockdown due to COVID-19 pandemic, the wine cellars–some of them considered
tourist attractions–have been forced to rethink and reshape their touristic offer. This situation …

Wine tourism is becoming more important for many destinations as it plays a critical role in
supporting local economies and cumulatively the wine industry has a substantial impact on …

In the last decade, the rapid development of technology has increased the importance of the
digital presence of service providers in wine tourism. The use of new digital technologies …

This paper is motivated by the emergence of Oenomemories in Wine Tourism Marketing
Destinations, even if research shows that there is a long way to study the importance of …

Los paisajes vitivinícolas de muchos países y regiones han sido históricamente símbolos de
la identidad y el carácter de sus gentes. Este carácter especial ha sido reivindicado y …

This study aims to assess the potential of oleo tourism and wine tourism within the Olive
Corridor of South Marmara, one of the seven thematic tourism development corridors …

During the past decades, wine has been highly associated with tourism, as part of a fine
dining and hospitality experience but also in the production phase and the wineries. Wine …