In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

The constantly growing offering of online learning materials to students is making it more
difficult to locate specific information from data pools. Personalization systems attempt to …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Purpose In the complex environments of online personalization, multiple factors have been
considered to explain consumers' online behaviour, but largely without considering the role …

The present study aims to examine purchase behavior in personalized online shopping by
employing complexity theory, based on customers' online shopping experience and online …

Retailers develop personalized websites with the aim of improving customer experience.
However, we still have limited knowledge about the effect of personalization on customer …

Purpose Customer service conversations are becoming increasingly digital and automated,
leaving service encounters impersonal. The purpose of this paper is to identify how …

Consumer behaviour analysis is a key aspect for the success of e-business. The main
objective of the study is to analyse the impact of selected user experience factors on e …

One reflection of the digital age is creating personalised experiences in different ways by
collecting and processing personal level information about individuals. Understanding and …

Web personalization has been widely adopted in the mobile shopping context to improve
shopping experience and consumer loyalty. Timing is a crucial issue of the implementation …