Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

The natural environmental degradation is specifically challenging in rapid urbanization
areas where social economic development needs to swallow large amounts of resources …

Abstract 20 years after the appearance of literature evidence and the launch of the first,
pioneering cases, the smart city domain remains ambiguous and generates an increasing …

There is considerable ambiguity about what makes an event a mega-event. Intervening in
this debate, this paper develops a definition and classification scheme for mega-events. On …

This study represents two critical steps forward in the area of smart city research and
practice. The first is in the form of the development of a comprehensive conceptualization of …

This paper tests a model based on hypothesized relationships among sport involvement,
place evaluations; at the level of venue and host city, and event satisfaction as antecedents …

Эта книга для тех, кто хочет расширить свое представление о принципах брендинга
территорий и методах их применения на практике. Благодаря многочисленным …

City promotion, city marketing and city branding are all frequently mentioned and examined
in the literature on urban governance. Based on the goals and characteristics of different city …

Following global trends, cities, like companies, across the world are under fierce competitive
pressure. To compete and promote city brands, various levels of Chinese governments have …