Problem definition: We study the problem of modeling purchase of multiple products and
using it to display optimized recommendations for online retailers and e-commerce …

For many goods consumers do not make a special trip to a store. Especially for a
convenience good such as fuel they will buy the product while on-the-way to some final …

El objetivo de este trabajo es analizar si las familias son consistentes en su comportamiento
de elección de marca, independientemente de la categoría de producto que adquieren. En …

Purpose–Budget allocation on individual marketing efforts is a complex issue for managers.
The purpose of this paper is to estimate the elasticities of individual marketing efforts to …

This paper addresses a very important question—how to select the right products to promote
in order to maximize promotional benefit. We set up a framework to incorporate promotion …

Retailers are interested in understanding which price promotions are profitable and which
are not. However, simultaneously estimating the promotion effects of a large number of …

With the popularity of online shopping, more and more consumers are making their
decisions according to online reviews. However, studies on the effects of online scores …

We focus on cross effects of marketing variables and cross category dependences for multi-
category decisions which households take during a shopping trip to a retail store. A cross …

Firms typically require multiple sales observations under varying prices to understand how
the demand for their items respond to price. In this paper, our partner online retailer is faced …

Retailer promotions are sales promotions that retailers offer to consumers (Blattberg and
Neslin 1990, p. 4). They include price promotions, like temporary price reductions (TPR) and …