Abstract Multi Criteria Decision Making (MCDM) provides strong decision making in
domains where selection of best alternative is highly complex. This survey paper reviews the …

A review of twenty years of SERVQUAL research | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search A review of twenty years …

After sales services (ASS) are activities that take place after the purchase of the product by
customers and are devoted to supporting customers in the use and disposal of goods. ASS …

Purpose The definition of value adopted by the current service perspective on marketing
theory is value as value-in-use. Surprisingly, however, little attention has been given to the …

Purpose–The purpose of this paper is to identify and discuss the key conceptual and
empirical issues that should be considered in the development of alternative industry …

This research aimed to assess the impact of green packaging and green advertising on
competitive advantage and business performance of manufacturing Small and Medium …

By employing a multi-stage, multi-phase, and multi-sample approach, this paper reports on
the construction of a service quality scale. Customer perceptions of service quality of retail …

The performance evaluation of banks has important results for creditors, investors and
stakeholders since it determines banks' capabilities to compete in the sector and has a …

A substantial number of academic studies are devoted to the conceptualization and
measurement of corporate reputation. However, it is not fully clear which associations …

Financial liberalization has led to intense competitive pressures and private banks dealing
in retail banking are consequently directing their strategies towards increasing service …