Marketing research trends using technology acceptance model (TAM): A comprehensive review of researches (2002–2022)
HG Musa, I Fatmawati, N Nuryakin… - Cogent business & …, 2024 - Taylor & Francis
The technology acceptance model (TAM) is a widely accepted theoretical framework that
explains how users accept and use technology. TAM has been applied in various marketing …
explains how users accept and use technology. TAM has been applied in various marketing …
Enhancing marketing success in Jordanian telecom: Strategic IoT integration and brand relationship management for maximized consumer loyalty
A Moshed, S Al-Jabaly - Journal of …, 2024 - systems.enpress-publisher.com
This study explores how Jordanian telecom companies can balance Internet of Things (IoT)
driven automation with maintaining genuine consumer-brand connections. It seeks …
driven automation with maintaining genuine consumer-brand connections. It seeks …