Past, present, and future scene of influencer marketing in hospitality and tourism management
This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …
Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity
The social media revolution has significantly transformed marketing plans and practices in
the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve …
the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve …
Building relationships on Instagram: Enhancing customer engagement and visit intentions in restaurant
The study examines how Instagram interactions impact customer response in the restaurant
context using the Stimulus-Organism-Response (SOR) framework. It explores how …
context using the Stimulus-Organism-Response (SOR) framework. It explores how …
Comprehensive analysis of tempel hamlet digital content reviews: Toxicity, sentiment, and social network
YA Singgalen - International Journal on Social Science, Economics …, 2024 - ijosea.isha.or.id
This research addresses the complexities of digital content analysis, focusing on toxicity,
sentiment, and social network dynamics, employing the CRISP-DM (Cross-Industry …
sentiment, and social network dynamics, employing the CRISP-DM (Cross-Industry …
[PDF][PDF] International Journal of Data and Network Science
M Albojia, S Öza, BG Topalb, T Gökçeka - 2024 - growingscience.com
Social media marketing (SMM) has revolutionized the way businesses interact and engage
with their customers (Ibrahim et al., 2024), particularly in the hospitality industry (Polat et al …
with their customers (Ibrahim et al., 2024), particularly in the hospitality industry (Polat et al …
Authentic leadership: A systematic review and research agenda
There has been a growing interest in authentic leadership as a distinctive style of leadership
and a dynamic research topic. In this direction, the aim of this study is multifaceted. First, we …
and a dynamic research topic. In this direction, the aim of this study is multifaceted. First, we …