Despite the importance of investing in information technology, research on business value of information technology (BVIT) shows contradictory results, raising questions about the …
The growth of social media presents international businesses and marketers with unprecedented risks and challenges. Marketers are becoming aware of the threat of losing …
M Ghasemaghaei - International Journal of Information Management, 2021 - Elsevier
This study uses the resource-based view to explore the impact of data volume, data velocity, and data variety, which are the main characteristics of big data, on firm performance and the …
Blockchain technology can benefit inter-organizational activities by improving data integrity, increasing transaction transparency, and decreasing transaction costs. In this paper, we …
AS Al-Matari, R Amiruddin, KA Aziz, MA Al-Sharafi - Sustainability, 2022 - mdpi.com
For decades, one of the main concerns of both practitioners and academics has been the business value of dynamic accounting information systems (DAIS). A number of studies …
R Bhati, HV Verma - Journal of Research in Interactive Marketing, 2020 - emerald.com
Purpose The purpose of this paper is to find out the antecedents of customer brand advocacy (CBA) on the basis of synthesis of the CBA literature. A summarisation of the …
This study explores the effect of intangible assets and sub-components of intangible assets on sustainable growth and firm value in Turkey. The cumulative (ie, aggregative) value of …
P Ranjan - Industrial Management & Data Systems, 2023 - emerald.com
Purpose This research intends to develop a conceptual framework investigating how IT- related resources, namely IT advancement (ITAD) and IT alignment (ITAG), utilization relates …
This paper studies whether investments in Industry 4.0 improve performance and give SMEs (Small and Medium-Sized Enterprises) an opportunity to get ahead. We base our research …