War metaphors are ubiquitous in discussions of everything from political campaigns to
battles with cancer to wars against crime, drugs, poverty, and even salad. Why are warfare …

Individuals with autism spectrum disorder (ASD) often experience difficulty in
comprehending metaphors compared to individuals with typical development (TD) …

In Where Metaphors Come From, Zoltán Kövecses proposes a metaphorical grounding that
augments and refines conceptual metaphor theory according to which conceptual …

How do people talk—and potentially think—about abstract concepts? Supported by
abundant linguistic evidence, Conceptual Metaphor Theory posits that people draw upon …

Interpreting Figurative Meaning critically evaluates the recent empirical work from
psycholinguistics and neuroscience examining the successes and difficulties associated …

In response to two recent publications about Deliberate Metaphor Theory (DMT) in this
journal, I argue that DMT advances metaphor studies into a period with new and exciting …

Multimodal Metaphor and Metonymy in Advertising Page 1 Multimodal Metaphor and Metonymy
in Advertising Figurative Thought and Language Paula Pérez Sobrino 2 John Benjamins …

Metaphor is pervasive in everyday communication. It is known to help people understand
complex topics, communicate efficiently, and influence others. In this paper, we provide a …

This article discusses some of the claims of the earlier and later versions of the
Contemporary Theory of Metaphor (CTM) and addresses some of the criticism that has been …

By focussing on the dichotomized metaphorical strategy and myth creation, this study aims
to analyze how the US and the European Union (EU) media respond to the entrenched …