Abstract Virtual influencers (VIs), computer-generated characters that serve as influencers,
offer novel and cost-effective advertising strategies. VIs' roles and appearances are …

The association between social media use and an individual's appearance dissatisfaction
has generated broad scholarly interests. This study explored the specific appearance …

Virtual influencers have become increasingly prevalent because of technological
advancements and the fact that they offer benefits similar to human influencers. Studies …

Virtual influencers (VI) are fictional entities operated by third parties (freelance creators,
digital agencies, or brands). Despite their increasing popularity, the way people approach …

The emergence of virtual influencers, who possess realistic human-like appearances and
intelligence, has provided new opportunities for brand endorsement strategy and gradually …

As AI increasingly permeates digital spaces, virtual influencers are operating in similar ways
as human influencers. However, given their recent introduction, the effectiveness of virtual …

The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …

Over the past few years, the popularity of influencers on social media (SM) has increased,
and influencer marketing has become an important element in companies' marketing …

Virtual influencers are gaining prominence as a way of attracting people's attention on social
media, but limited research has been conducted on this subject. In this research, we explore …

Virtual influencer marketing: the good, the bad and the unreal | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Virtual …